Max Merchandising began as a boutique merchandiser for Broadway and touring theatrical productions when it was originally formed to handle the merchandise for the Broadway musical RENT. Owner Randi Grossman grew the business to include some of the most successful plays and musicals in recent years, such as MAMMA MIA!, LEGALLY BLONDE THE MUSICAL, MONTY PYTHON’S SPAMALOT, DEAR EVAN HANSEN, AMERICAN IDIOT, SPRING AWAKENING, INTO THE WOODS, and many more.

Today, with over 30 years’ experience providing creative, high-quality merchandise for live events, Max Merchandising now brings our ingenuity to a wider range of industries. From corporate gifts to branded collegiate apparel, from full-service retail gift shops to dedicated e-commerce sites, we help brands create and sell products people want to take home. Our clients include Bloomingdale's, Dr. Seuss Enterprises, DreamWorks Animation, Marriott, Girl Scouts of the USA, Yale University, Marvel Avengers S.T.A.T.I.O.N, and The Rolling Stones.